Analysis Reading time 5 min
Why most AI pilots change nothing
What MIT’s “The GenAI Divide” report, published in August 2025, reveals, and how to avoid the trap.
By Adama · October 2026According to this report, about 95% of generative AI pilots in companies have no measurable impact on results. The quality of the models isn't the problem: what's missing is their integration into processes.
The report also finds that companies working with specialized partners succeed more often than those going it alone, and that the best returns come from automating support functions.
The lesson is simple: AI placed next to processes remains a gadget. Built into the core of processes, it becomes a growth lever.
Key takeaways
- The problem isn't AI, it's integration
- Support functions offer the fastest gains
- Getting support increases the chances of success
Sources
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